Tuesday, June 8, 2010 ~ 0 Comments

Intel, Vice Team Up for Creators Project, DJing

UPDATE: Creators Project co-creator Spike Jonze will be attending Oklahoma City's deadCenter film festival kickoff tomorrow. (Thanks to Oklahoma Rock's Twitter feed for the tip.)

Wired has a pretty nice feature on Intel/Vice's joint venture, The Creators Project.

Wired's Eliot Van Buskirk sums up the origins of this partnership as such:

The core idea sprang from a dinner conversation between Vice’s Shane Smith and... film and video director Spike Jonze. Jonze asked Smith what he would do if he could do anything he wanted, with no financial constraints. Smith said his dream was to launch something along the lines of 1920s salons in Paris, where writers, artists, musicians and playwrights gathered to exchange ideas, resulting in a rich cultural cross-pollination.
More after the jump.

Participants who've already posted videos include Phoenix, Diplo, Peaches, and N.A.S.A. (not the space agency, mind you); upcoming posts include offerings featuring Spike Jonze, Mark Ronson, CSS, and Nick Zinner of the Yeah Yeah Yeahs, among others.

Some of the clips are quite interesting, especially ones providing snippets of inspiration for visual presentations- the lighting schemes are pretty interesting. However, as Vice's core audience seems to be quite okay with the idea of the "star DJ," I'm a little less enthused about some of the ratio of laptop DJs to actual musicians. Of course, this is my own little bias and, by and large, the concept here is a neat one. Kudos to Jonze and Smith for the concept.

The Creators Project launches its first live event this month (6/26) in New York City.

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